The “Fuck It” Moment
Sometimes life hands you a moment where everything shifts.
In this episode of The Next ChaptHER, Andrea Hecht sits down with Amy Schwartz, founder of Fuck It Inc., to talk about what “fuck it” really means — not giving up or being reckless, but choosing yourself when life feels out of control.
Amy shares how her personal “fuck it” mantra was born when her life shifted unexpectedly and what it’s taught her about choice, boundaries, and living fully.
Andrea also reflects on her own “fuck it” moment during her breast cancer experience, and why this conversation resonates far beyond health crises. This episode is for any woman navigating a curveball, an identity shift, burnout, caregiving, loss, or the messy middle of real life.
In This Episode, We Talk About
What “fuck it” really means (and what it doesn’t)
Choosing joy while still grieving what could have been
Reclaiming choice when life feels out of control
Boundaries, saying no, and protecting your sanity
Why choosing yourself doesn’t require permission
About the Guest:
Amy Schwartz is the founder of Fuck It Inc., a jewelry and lifestyle brand turned movement — created as a reminder to keep living fully, even when life doesn’t go according to plan.
Website: https://www.fuckitinc.com
Instagram: https://www.instagram.com/fckit.inc
About the Host:
Andrea Hecht is a Certified Professional Life Coach & Well-being Specialist and the founder of Fully Informed Life. Through her coaching and The Next ChaptHER podcast, Andrea helps women reconnect with themselves and find their Roadmap Back to J.O.Y. (Journey of You) — especially in life’s messy middle.
Instagram: https://www.instagram.com/fullyinformedlifecoaching
Learn more: https://www.fullyinformedlife.com